OL esport
Client : Olympique Lyonnais
Champions among champions.
The fight for legitimacy.

Challenge
To develop a complete graphic identity for the team and the players. Combining the world of the club and the world of esports.
Solution
With players with already important prizes, it was important to bring their own identities and that of the club to life. By developing a complete graphic identity linked to a global communication strategy. Creating multiple communication formats according to the support like Twitch, Youtube, Twitter … Up to the conception of the interior design of the gaming room.